Ehrlich saft

The basis of this project was a group assignment where participants drew from a hat an art movement and material and evolve that into the basis of a drink brand. Drawing “Bauhaus” and “Tape” I decided to create the juice brand: Ehrlich Saft (“healthy juice”) is a juice brand drawing visual influence from the Bauhaus art movements’ ideas of geometric simplicity to reflect its simple ingredients. The patterning on the back of the bottel was constructed entirely using colored tape using imagery of a simplifed apple to refelct this idea.